Fashion & AI Photography Glossary

Glossary

Fashion & AI photography terms.

Plain-English definitions of the product-photography and virtual try-on terms worth knowing.

Flat-lay photography

Flat-lay photography is a style where a garment or product is arranged flat on a surface and photographed straight down from above.

Ghost mannequin

Ghost mannequin (or invisible mannequin) photography shows a garment holding its 3D shape with the mannequin edited out, so it looks worn by an invisible body.

On-model photography

On-model photography shows clothing worn by a model, so shoppers can judge fit, drape and styling.

Virtual try-on

Virtual try-on uses technology to show how a garment looks worn — either on a shopper or, for brands, on a generated model.

Packshot

A packshot is a clean, isolated studio photo of a product — usually on a plain white background — used for catalogs and listings.

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